Wednesday, November 30, 2011

Mr. Sloth and His Gift of Happiness


The new spokesperson for Costa Rica and its Gift of Happiness promotion is Mr. Sloth.   Below are some pictures of sloths, both two and three toed, that can be found around our hotels. Which one do you think is closest to Mr. Sloth?

By the way, do you like the campaign?  We have heard mixed reviews.  A lot of people here in Costa Rica’s tourism sector are not convinced, but it seems there are lot of the people in our target market in the US who really like it.










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