In mid-October, I attended the World Travel Adventure Summit in Chiapas, Mexico. I did not go there to “sell” our hotels to wholesalers or tour operators. I wanted to get inspired, get new ideas and meet interesting people. My expectations of the event were exceeded. The best conference I have ever been to. Why?
1. The right balance: It is not a hotel conference with lots of “suits” and a primary focus on business. However, business is important to everybody there. But it is also not a sustainability conference where I sometimes feel things are a bit too academic and removed from our day to day reality. But intact nature and healthy communities are the basis for adventure tourism.
2. The press: Great presence of press from National Geographic Traveler to Outside Magazine and Travel & Leisure. It was especially cool, since we were on the cover of T&L with Lapa Rios this month. Also, a lot of great freelancers and a great work session about how to get more PR for our company.
3. The presentations: The focus was on story telling. And of course a lot on social media. All very helpful and inspiring. Working on the 2012 Marketing Plan right now and we are planning to make some big changes. Stay tuned…
4. The people: They talked about the “tribe” of adventure travel professionals at the beginning of the conference. It took me only a day to figure out what they meant. Everybody I met was super cool, had a great story, full of passion about what they did. Met people from Namibia, Scotland, Canada, Philippines just to name a few.
So next year’s conference is in Lucerne, Switzerland. I hope I can go. Anybody else going?
Saludos,
Hans